Brewing a Boycott: Collective Activism and the Decades-Long Coors Beer Boycott

Dr. Allyson Brantley explains how large and diverse groups joined together for a decades-long consumer boycott of the Coors Brewing Company to fight against its union busting, discriminatory hiring practices, and politics. Brantley is an assistant professor of history and Director of Honors & Interdisciplinary Initiatives at the University of La Verne and author of Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism.

Related Collections:
AFSCME Office of the President: Gerald W. McEntee Records
AFT President’s Office: Albert Shanker Records
Bob Barber Papers
Farm Labor Organizing Committee (FLOC) Records
Dolores Huerta Papers
Metropolitan Detroit AFL-CIO Council: Tom Turner Records
Michigan Coalition for Human Rights Records
UAW President’s Office: Owen Bieber Records
UFW Office of the President: Arturo Rodriguez Records

Related Resources:
Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism

Episode Credits
Producers: Dan Golodner and Troy Eller English
Interviewer: Dan Golodner
Interviewee: Allyson Brantley
Music: Bart Bealmear

Documenting the Now: SEIU Archivist Sarah Lebovitz on Using Archives to Empower the Future

SEIU archivist Sarah Lebovitz explains how her background in anthropology informs her work as an archivist, preserving and revealing the experiences of underrepresented groups. She recounts successful SEIU actions including the implementation of needlestick protocol for healthcare workers and the organization of women office workers in SEIU District 925, which served as inspiration for the classic 1980 film 9 to 5, starring Dolly Parton, Lily Tomlin, and Jane Fonda (whose oral history about the movement is available at the Reuther Library). Lebovitz describes the challenges and opportunities of archiving social media and digital content, and making archives more accessible and interactive for researchers. She and host Dan Golodner discuss the challenge of convincing union organizers and members that the work they’re doing today is historically important and worth documenting.

Related Collections
SEIU archival collections at the Reuther Library
SEIU District 925 Records
SEIU District 925 Legacy Project Oral Histories
SEIU Oral Histories

More Information
Documenting the Now
Omeka

Episode Credits
Producers: Dan Golodner and Troy Eller English
Host: Dan Golodner
Interviewees: Sarah Lebovitz
Sound: Troy Eller English

With support from the Reuther Podcast Collective: Bart Bealmear, Elizabeth Clemens, Meghan Courtney, Troy Eller English, Dan Golodner, and Paul Neirink